Follow us!

Eco-Friendly Wonders: Croatia’s Sustainable Tourism Campaign

Sustainable Tourism Campaign: A journey into Croatia, where beauty converges harmoniously with responsible and eco-friendly travel practices. 

The Croatian Tourist Board launches a sustainable tourism campaign during the post-season. Sustainable tourism has long been a strategic goal for Croatian tourism. The campaign, titled ”Experience what’s local. Explore sustainable Croatia,” targets the domestic market from mid-September to mid-November. It’s the third installment of this effort, focusing on promoting rural areas in the post-season with an emphasis on sustainability. 

Embracing Eco-Friendly Wonders Croatia's Sustainable Tourism Campaign 4

Kristjan Staničić, the director of Croatia’s national tourism body, highlights the shift from lesser-known destinations to prioritizing the sustainability of locations. This includes products, content, and services integral to sustainable travel, emphasizing environmental care, destinations, and local communities—aligned with the Strategic Marketing and Operational Plan of Croatian Tourism. 

The campaign showcases eight thematic video clips featuring sustainable tourism examples across Croatia. From Hvar to Papuk, it highlights the growing awareness of environmental responsibility in the travel and tourism industry, with room for further progress. Croatia invites travelers, businesses, and institutions to join in nurturing a sustainable travel future. 

Sustainable Tourism and Travel in Croatia

Sustainable travel tourism in Croatia, often referred to as eco-friendly or responsible tourism, is gaining prominence as the country embraces a commitment to environmental conservation and community well-being. Here are some key aspects of sustainable travel in Croatia: 

  • Natural Beauty Preservation: Croatia’s breathtaking landscapes, from its pristine coastline to its lush national parks, are central to sustainable travel efforts. Initiatives aim to safeguard these natural treasures by promoting responsible practices like waste reduction and energy efficiency.
  • Local Community Empowerment: Sustainable tourism seeks to uplift local economies by encouraging travelers to support locally-owned accommodations, dine at traditional restaurants, and purchase authentic handmade crafts, thus directly benefiting Croatian communities.
  • Cultural Richness: Croatia’s rich cultural heritage is a vital component of sustainable travel. Visitors are encouraged to respect and engage with local customs, traditions, and heritage, fostering a deeper appreciation for the country’s history. 
  • Wildlife Conservation: Croatia’s diverse ecosystems and wildlife are protected through sustainable tourism practices that discourage activities harmful to animals. Travelers are urged to choose ethical wildlife experiences and avoid attractions that exploit animals.
  • Off-the-Beaten-Path Exploration: Sustainable travel in Croatia promotes less-visited destinations and off-peak travel times, aiming to reduce overcrowding and the associated environmental impact.
  • Community Involvement: Travelers are encouraged to engage in meaningful ways with Croatian communities, such as volunteering for community projects and gaining insights into local issues and challenges.   
Embracing Eco-Friendly Wonders Croatia's Sustainable Tourism Campaign 4
  • Environmental Education: Sustainable tourism in Croatia involves educating travelers about the significance of responsible practices, from eco-friendly transportation choices to reducing plastic waste.
  • Certifications and Initiatives: Croatia’s tourism industry actively participates in sustainability initiatives, with some accommodations and tour operators obtaining certifications and labels to showcase their commitment to responsible tourism, such as Green Key and the GSTC certification.
  • Government Initiatives: Croatia’s government, along with industry associations, has implemented policies and initiatives to promote sustainable tourism. These efforts include environmental regulations, incentives for eco-friendly businesses, and campaigns advocating for sustainable tourism practices. 

Sustainable travel in Croatia not only celebrates the country’s stunning natural landscapes and vibrant cultures but also champions a shared responsibility to protect and preserve them for future generations. By embracing sustainable tourism principles, visitors can explore Croatia while leaving a positive footprint and contributing to the well-being of its communities and environment. 

Ideal Country for Sustainable Travel!

Croatia, with its pristine natural wonders and rich cultural heritage, offers a multitude of destinations ideal for sustainable tourism. The enchanting Plitvice Lakes National Park, a UNESCO World Heritage site, showcases cascading waterfalls and crystal-clear lakes. 

The historic city of Dubrovnik, known for its well-preserved medieval architecture, invites travelers to immerse themselves in its cultural treasures. The charming town of Rovinj in Istria boasts eco-friendly accommodations and a thriving local food scene. The serene island of Vis promises unspoiled beauty and authentic island life experiences. 


These are just a few of the best places to embrace sustainable tourism in Croatia, where every journey becomes an opportunity to protect and appreciate the country’s natural and cultural wonders.  

Discover the Beauty of Sustainable Travel in Croatia: Plan your eco-friendly adventure today and make a positive impact on our world. Explore Croatia responsibly and leave a lasting legacy for future generations. 

Your CTC Team

Share on facebook
Share on twitter    

Explore the Wonders

Please, enter where to send the e-book


come to those who subscribe

Find out the latest information, interesting articles and much more…

Come to Croatia website uses cookies to ensure the best possible user experience. Click on the “Close Cookie Consent” button to agree with cookie policy. You can read all information about cookies at Information about cookies.