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The Project House of Medicinal Plants is Opening Near Opatija

We are thrilled to introduce the exciting and groundbreaking initiative: The House of Medicinal Plants. Stay with us and find out more!

Nestled near the picturesque town of Opatija, this project promises to be a haven for those seeking natural remedies, wellness, and a deeper connection to the bountiful gifts of Mother Earth. Join us on a journey through the wonders of medicinal plants as we unveil this extraordinary venture designed to promote health, harmony, and sustainability in our lives. 

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At the charming village of Matulji, just above Opatija, a pioneering endeavor is on the horizon—the House of Medicinal Plants. Scheduled for a grand opening on October 13, this exceptional entrepreneurial venture is set against the breathtaking backdrop of Učka, offering a haven for group workshops, professional lectures, and consultations. With its multifunctional character and captivating green roof, this botanical oasis was conceived by the visionary entrepreneur, Martina Tuta. 

Cultivating Wellness and Sustainability with the House of Medicinal Plants

Martina recognized the House of Medicinal Plants’ potential to enrich the green and sustainable tourism offerings of Kvarner and Primorje. This visionary project is poised to captivate visitors with its interactive, educational, and engaging content. 

Martina’s journey into the world of medicinal plants began amidst the challenges of the 2020 pandemic. As she lost her job in tourism overnight, she harnessed her determination and enrolled in a school of medicinal plants. Guided by her passion, love for nature, and the desire for transparency in the production process, she birthed Biljkoljupka. That is a brand that swiftly gained popularity among those seeking high-quality natural products. 

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Moreover, the House of Medicinal Plants is more than just a place for workshops; it is envisioned as an educational mini-hub, particularly for women exploring topics related to women’s health. This visionary project has received recognition not only from the business world but also from experts who awarded it 3rd place at the Rijeka Startup Incubator in 2021. 

Martina and her husband, Marko, diligently saved a portion of their income each month to bring this project to life, situated in their garden in Matulji. As a beacon of resilience and entrepreneurial spirit, Martina Tuta’s story serves as an inspiration for those seeking new paths in the face of adversity. The House of Medicinal Plants beckons as a testament to the transformative power of passion, dedication, and the natural world. 

The House of Medicinal Plants Can be Immensely Appealing to Tourists Visiting Croatia

Unique Educational Experience: Tourists can explore the rich world of medicinal plants, gaining valuable knowledge about their properties, uses, and the benefits of natural remedies. The interactive workshops, lectures, and consultations offer a unique opportunity for hands-on learning. 

Natural Beauty and Serenity: Situated in Matulji, near Opatija, the House of Medicinal Plants offers a serene and picturesque setting, surrounded by the stunning landscapes of Učka. You can enjoy the beauty of nature while immersing themselves in the world of plants. 

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Sustainable Tourism: The project aligns with the growing interest in sustainable tourism. Visitors can appreciate the commitment to sustainability through initiatives like the green roof, transparent production processes, and the project’s dedication to preserving the environment. 

Wellness and Health: In an age of increased health consciousness, tourists can explore the medicinal benefits of plants. This knowledge can be a takeaway that positively impacts their own health and lifestyle. 

Cultural Connection: The House of Medicinal Plants can also serve as a cultural experience, highlighting Croatia’s rich tradition of herbal medicine and natural remedies. You can learn about the region’s cultural heritage through the lens of traditional medicinal practices. 

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Souvenirs and Local Products: Visitors can purchase high-quality natural products from Biljkoljupka. It will provide them with unique souvenirs and mementos of their trip while supporting local businesses.

Overall, the House of Medicinal Plants offers a holistic and enriching experience for tourists, combining education, wellness, sustainability, and cultural immersion. It adds depth to their Croatian adventure and allows them to take home newfound knowledge and appreciation for nature’s gifts.

Croatia as an Environmentally Friendly Destination

The project aligns with Croatia’s commitment to sustainable tourism, showcasing eco-friendly practices such as the green roof and transparent production processes. It sets an example for other businesses in the region to prioritize sustainability, contributing to Croatia’s reputation as a green tourism destination. 

Croatia is known for its stunning natural landscapes and wellness offerings. The House of Medicinal Plants adds to the diversity of wellness experiences available to tourists, allowing them to connect with nature, learn about medicinal plants, and enjoy a holistic vacation. 

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In a world where health and well-being are increasingly valued, this project enhances Croatia’s appeal as a destination where tourists can prioritize their physical and mental health. Visitors can explore the benefits of natural remedies, improving their overall wellness during their stay.   

The project also highlights Croatia’s rich cultural heritage related to herbal medicine and traditional healing practices. This provides tourists with a deeper cultural connection, showcasing the country’s unique traditions and history. 


Croatia’s commitment to ecological sustainability and wellness-oriented tourism can attract a global audience seeking destinations that prioritize health and the environment. The House of Medicinal Plants becomes a unique selling point in this regard. 

The House of Medicinal Plants not only enhances Croatia’s reputation as an eco-friendly destination but also positions the country as a place where visitors can enjoy a healthy vacation that encompasses nature, wellness, and cultural richness. It contributes to the overall appeal of Croatia as a well-rounded and sustainable travel destination. 

Experience the healing power of nature and embark on a journey of wellness at the House of Medicinal Plants in Croatia. Join us for an unforgettable eco-friendly adventure. Book your visit today! 

Your CTC Team

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